Public
Service Advertisements
First
quarter of 2009 witnessed 7 Public Service Advertisements (PSAs)
on child related issues being produced and 3 out of them getting
broadcasted 1014 times on leading TV channels at very nominal rates.Concerted
and focused efforts of Smile’s top management in sensitizing
top media owners (management) about media’s responsibility
and role in promoting social issues thus ensured broadcast of the
PSAs with lot of cooperation and consideration. Also, 7 PSAs have
now become property of Smile Foundation and could be used for advocacy
in future as well. The broadcast of PSAs had an outreach of approximately
3.5 million viewers during the media campaign.
San
Francisco State University films Smile Foundation
San Francisco
State University is making a short film on Smile Foundation. A 25
member team comprising students and professors from The San Francisco
State University came to India for the shoot. The crew lead by Prof.
Dr. Vinay Shrivastava and Prof Betsy J. Blosser of the Dept. of
Broadcast and Electronic Communication Arts, College of Creative
Arts, San Francisco State University was in India from June 14 to
July 9, 2009 and visited many Smile project centres for the shoot.
The university bore all the cost as well as expertise required for
the film which will be ready by September.
Music
For Change
Smile
Foundation is now a part of Change Beats, which is an innovative
attempt to make a difference through music by sensitising youngsters
in developed world about their counterparts living in other parts
of the world with the help of music. The programme is supported
by International Child Support (ICS). Musicians from The Netherlands
make music with young musicians from Tanzania, Suriname and India.
The music mix of underdeveloped (India, Brazil, Surinam and South
Africa) and developed world (Dutch) aims at bridging the gap between
the two worlds. |
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Chhoone
Do Aasmaan
A series
of 25 short films on the real life stories of children living in
the slums of big and small cities were telecast under the campaign
Chhoone Do Aasmaan from August 31 to October 31, 2009 on NDTV India.
The campaign ended with an hour long talk show hosted by eminent
Television journalist Mr. Pankaj Pachauri on November 1, 2009. A
special episode of Chhoone Do Aasmaan hosted by child actor Darsheel
Safary was also telecast on Children’s Day November 14, 2009.
Chhoone
Do Aasmaan was a joint initiative of Smile Foundation and NDTV to
bring to light the hidden aspirations of less privileged children.
It was an attempt to showcase the dreams and aspirations of the
underprivileged children residing in the urban slums across the
country.
I
am Kalam
Smile
Foundation has been working on a parallel film ‘I am Kalam’.
The production of the film is complete and it is ready for the premiere
at International Film festivals.
The movie
I am Kalam, is about a nine year old boy who aspires to overcome
all hurdles to chase his dream. The film propagates a dream that
every child shall go to school and ‘One day the world shall
take notice’. Main Kalam Hoon aims at bridging the gap between
the haves’ and have-nots’ and involve the privileged
class in the upliftment of the less privileged. The strong narrative,
scripted by Mr. Sanjay Chauhan, talks about how every child deserves
to live his/her childhood, no matter where he/she is born. The film
has a fantastic ensemble of actors, the likes of Bollywood actors
Gulshan Grover, Hussan, the child actor from ‘Delhi –
6’, Pitabash (of ‘99’ and ‘Three Idiots’
fame), Beatrice, a famous French theatre actress. The Director of
the film Mr. Nila Madhab Panda is a UN award winner filmmaker has
been supported by a reputed technical team that comprises of Mohana
Krishna, Director of Photography, Kaamod Karade, sound designer
and Production Designer Sanjay Dasgupta,.
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